This Is Travel
Application of the core This Is Travel brand identity to the web product.
The brief was to construct a simple page that showcased the identity, most specifically in a high impact header; that expressed the brand’s values and consumer promise, and also presented a search panel and a set of specific offers.
The consumer promise panel was softened with inspirational imagery and the offer panels were used to repeat the occurrence of the secondary lime green, so that the page had an overall coherence and also a visible “stepping down” across its content.
This Is Travel
Application of the core This Is Travel brand identity to the web product.
The brief was to construct a simple page that showcased the identity, most specifically in a high impact header; that expressed the brand’s values and consumer promise, and also presented a search panel and a set of specific offers.
The consumer promise panel was softened with inspirational imagery and the offer panels were used to repeat the occurrence of the secondary lime green, so that the page had an overall coherence and also a visible “stepping down” across its content.