Teletext Holidays
Teletext Holidays’ main requirement was to integrate the new ‘purple’ branding with an existing product utterly at odds with the brand values.
The redefining of the Teletext brand placed it as “the art of less” – simple, clear, compelling products and services. The holidays website however was a cluttered patchwork of navigation, content, promotions, inventory and functionality.
The project required simplifying as many elements as the stakeholders would permit, cleaning down the design, simplifying and refining the colour-planning and emphasising the new brand palette.
Although the end result is imperfect, it is nonetheless a major step forward and part of an ongoing programme of refinements to better reflect the brand values.
Teletext Holidays
Teletext Holidays’ main requirement was to integrate the new ‘purple’ branding with an existing product utterly at odds with the brand values.
The redefining of the Teletext brand placed it as “the art of less” – simple, clear, compelling products and services. The holidays website however was a cluttered patchwork of navigation, content, promotions, inventory and functionality.
The project required simplifying as many elements as the stakeholders would permit, cleaning down the design, simplifying and refining the colour-planning and emphasising the new brand palette.
Although the end result is imperfect, it is nonetheless a major step forward and part of an ongoing programme of refinements to better reflect the brand values.