Teletext Holidays TV
Integration of the redefined Teletext “purple” (art of less) brand and the digital television Teletext Holidays product.
This required ensuring that the distinctive colour planning of the new Teletext brand did not interfere with, or denigrate, client branding in display and banner inventory. Also that it was fully integrated into quarter-screen video streaming, where it was applied to destination guides, weather forecasts and promotional messages and stings.
Service; branding design integration, service design, functionality, navigation systems, art direction on video work.
Teletext Holidays TV
Integration of the redefined Teletext “purple” (art of less) brand and the digital television Teletext Holidays product.
This required ensuring that the distinctive colour planning of the new Teletext brand did not interfere with, or denigrate, client branding in display and banner inventory. Also that it was fully integrated into quarter-screen video streaming, where it was applied to destination guides, weather forecasts and promotional messages and stings.
Service; branding design integration, service design, functionality, navigation systems, art direction on video work.