Teletext Holidays Freeview 101 Campaign
Teletext required an innovative and compelling solution for a print advertising campaign to drive traffic to the Teletext Holidays digital television service on Freeview channel 101.
Whilst presentations from top advertising agencies had proved too confusing, I delivered a solution that was clearly differentiated from the ongoing campaigns (but remaining 100% onbrand) and was clear, unambiguous, high impact and inspirational at the same time.
It ran in free daily papers, and national dailies and Sundays.
Teletext Holidays Freeview 101 Campaign
Teletext required an innovative and compelling solution for a print advertising campaign to drive traffic to the Teletext Holidays digital television service on Freeview channel 101.
Whilst presentations from top advertising agencies had proved too confusing, I delivered a solution that was clearly differentiated from the ongoing campaigns (but remaining 100% onbrand) and was clear, unambiguous, high impact and inspirational at the same time.
It ran in free daily papers, and national dailies and Sundays.