Teletext F1 Extra
Self-driven project to enrich Teletext’s motorsport output online and on digital cale television, but creating an in-depth Formula One section that contained details on all teams and drivers, interactive circuit maps, calendars and tables, plus downloads of icons, desktop wallpapers and iCals.
Hugely popular and successful, proving the usefulness of “sticky” content in niche enthusiast markets.
Teletext F1 Extra
Self-driven project to enrich Teletext’s motorsport output online and on digital cale television, but creating an in-depth Formula One section that contained details on all teams and drivers, interactive circuit maps, calendars and tables, plus downloads of icons, desktop wallpapers and iCals.
Hugely popular and successful, proving the usefulness of “sticky” content in niche enthusiast markets.