Rabbit TV
Having come up with the name RABBIT, and created its overall brand identity, the key project was to apply it to the digital television service design; the place where consumers would ultimately experience it.
I had specifically chosen colours for the brand which were present in the “DAVIC palette” defined for the UK specification of MHEG-5 digital terrestrial television authoring, and used these to strongest effect in planning out a high impact layout that had very clear areas for text messaging, promotions, T&Cs and MMS content.
Functionality was kept minimal and logical, and the design was re-applied to different “rooms” for different kinds of chat, such as “gay” subject matter, or “soaps & tv”, which were simply defined by different colour planning but to all the same core brand identity principles.
Rabbit TV
Having come up with the name RABBIT, and created its overall brand identity, the key project was to apply it to the digital television service design; the place where consumers would ultimately experience it.
I had specifically chosen colours for the brand which were present in the “DAVIC palette” defined for the UK specification of MHEG-5 digital terrestrial television authoring, and used these to strongest effect in planning out a high impact layout that had very clear areas for text messaging, promotions, T&Cs and MMS content.
Functionality was kept minimal and logical, and the design was re-applied to different “rooms” for different kinds of chat, such as “gay” subject matter, or “soaps & tv”, which were simply defined by different colour planning but to all the same core brand identity principles.