Glamorgan Financial

Branding identity concept and development for a Welsh financial services company.
Key to the brief was the notion of regionality and Welsh pride, of speaking simply to local people and of avoiding any kind of intimidating or crass financial imagery.
Typography remains modern, yet accessible, and the vector-work daffodils in a warm yellow push the regionality of the brand.
Service: logo concept and design, initial web builds, stationery and print work, asset packs and guidelines, copy writing.

  • Designed by: Gareth Bouch